About Amber by Deviriti

Our Beginning

Amber by Devirithi was born from two sisters who grew up surrounded by a legacy—S Periaynna Vathiar Gold House—a name trusted for generations. In our family, jewelry was never just a product; it was an emotion, an heirloom, and a symbol of trust. After years of being part of a successful gold business, we decided to take a bold step: to redefine the way people see silver.

For us, silver is not “second best” to gold. It is modern, versatile, valuable, and within reach. Amber by Devirithi is our way of making silver shine in its own right—crafted for today’s women who want style that lasts.

Why Silver, Why Now?

For too long, silver stood in the background. But times are changing. Silver is affordable yet valuable, trendy yet timeless. It has become the smart choice for young buyers who want elegance without compromise.

We believe jewelry should feel beautiful the day you wear it and meaningful for years to come. Silver does both.

The Amber Way

Every Amber piece is chosen with love and intent. We don’t believe in mass catalogs or common designs. Instead, we bring you jewelry that feels personal, purposeful, and flattering.

  • ✨ Uniquely Curated


    No copy-paste designs. Each piece is handpicked for character.

  • ✨ Versatile by Design


    From daily wear to celebrations, Amber jewelry fits your lifestyle.

  • ✨ Limited, Not Mass


    Small thoughtful drops keep your style distinct and fresh.

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Craft You Can Trust

Our roots in a reputed gold house mean we never compromise on standards. From sourcing pure silver to finishing every detail, we ensure quality that earns your trust. If a piece isn’t worthy of our own family, it will never carry our name.

  • ✨ Legacy Roots


    Backed by the trust of S Periaynna Vathiar Gold House.

  • ✨ Handpicked Designs


    Carefully selected, never bulk-produced.

  • ✨ Transparent Value


    Premium design without inflated markups.

  • ✨ Confidence to Buy


    Clear photos, honest details, and a team that cares.

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Meet the Sisters


We are not just founders—we are curators, buyers, and women who love jewelry as much as you do. Amber by Devirithi is our promise: to make silver jewelry that feels special the moment you wear it, and valuable long after.

  • Our Promise to You

    We promise jewelry that carries beauty, honesty, and meaning. Pieces you’ll reach for every day, and treasure for years.

    Discover Amber. Choose silver. Choose the Amber way.